About Us


At GEC, we believe that it takes more than capital to unlock a company’s true potential. Through the active engagement of our operating partners, board participants, advisors and consultants, we aim to provide the right level of strategic support and operational expertise to leverage the core competencies of the company and strive to uniquely preserve company culture and maintain a partnership focus.

At GEC, we have the expertise to support companies at a variety of stages and with differing financial and operational needs. We are comfortable being both minority and control investors in a business and are adept at understanding the unique needs of either relationship. Our target investments include:

    • Buyouts
    • Recapitalizations
    • Corporate Divestitures
    • Distressed businesses (with obvious turnaround dynamics)
    • Growth Equity
    • Generational Transition

I have worked directly with the leadership team at Generation Equity for over four years. For me, the four terms that describe the essence of Generation Equity are: innovation, plan to win, execution and results! Investing in the future to grow today!-Patrick Sullivan, Director of Sales and Marketing, SherrillTree, Inc

We take a thoughtful approach in getting to know Owners/CEOs and their businesses to ensure expectations are aligned from the start. While remaining flexible and opportunistic, we typically invest in companies with up to $50 million in revenue. We partner with businesses that are profitable or those with a discernable near-term path to profitability. We seek to invest in companies that demonstrate the following characteristics:

    • Durable competitive advantage/High barriers to entry
    • Innovative leaders in niche markets
    • Defensible market positions with ability for margin expansion overtime
    • Opportunities to leverage the skill and experience of GEC’s operating partners to uncover and grow shareholder value
    • Strong, competent and passionate management teams excited to partner and leverage the active engagement of GEC

We have helped our portfolio companies navigate a variety of challenges including those related to growth, market pressures and unpredictability. We do this by offering our companies strategic guidance, global insight, M&A support, recruiting assistance, and a significant network of contacts. The following are a selection of activities we engage in to add strategic value to our management teams:

    • Drive innovation and new product development
    • Create new strategic partnerships
    • Develop supply chain initiatives
    • Build high-powered boards
    • Strengthen balance sheets / Improve capital structures
    • Augment customer acquisition and retention initiatives
    • Build/reposition brands / Optimize marketing initiatives
    • Enhance distribution channels
    • Strengthen family-owned businesses through operationally-focused support

I have worked closely with Gary Furst of Generation Equity for the past six years, and have welcomed his enthusiasm and passion for our business. He has demonstrated a willingness to get his hands dirty when necessary, and has regularly challenged Management to consider multiple options to build a sustainable business.-Frank Carpenito, President & CEO, Dancing Deer Baking Company

Team Member

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